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Killer Customers: Tell the Good from the Bad--And Dominate Your Competitors
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Killer Customers: Tell the Good from the Bad--And Dominate Your Competitors Paperback - 2004

by Larry Selden; Geoffrey Colvin

One of the oldest myths in business is that every customer is a valuable customer. Even now, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. Often the top 20 percent of customers generate almost all of a company's profit, while the bottom 20 percent are actually destroying value.

The cutting-edge companies featured in Killer Customers, in industries ranging from retail to manufacturing to financial services, are taking a fundamentally new look at how they treat their best and worst customers. More importantly, they are re-conceiving their companies as portfolios of customers.

For corporate leaders, business managers, or small business owners, Killer Customers offers a breakthrough plan to delight their best customers and drive consistently superior results.


Details

  • Title Killer Customers: Tell the Good from the Bad--And Dominate Your Competitors
  • Author Larry Selden; Geoffrey Colvin
  • Binding Paperback
  • Edition First Printing
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Portfolio
  • Date 2004-10-26
  • Illustrated Yes
  • ISBN 9781591840428 / 1591840422
  • Weight 0.56 lbs (0.25 kg)
  • Dimensions 8.52 x 5.56 x 0.59 in (21.64 x 14.12 x 1.50 cm)
  • Library of Congress Catalog Number 2005295694
  • Dewey Decimal Code 658.812
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Killer Customers : Tell the Good from the Bad--and Dominate Your Competitors

Killer Customers : Tell the Good from the Bad--and Dominate Your Competitors

by Geoff Colvin; Larry Selden

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Penguin Publishing Group, 2004. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Killer Customers : Tell the Good from the Bad--and Dominate Your Competitors

Killer Customers : Tell the Good from the Bad--and Dominate Your Competitors

by Geoff Colvin; Larry Selden

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Killer Customers: Tell the Good from the Bad--And Dominate Your Competitors

Killer Customers: Tell the Good from the Bad--And Dominate Your Competitors

by Selden, Larry; Colvin, Geoffrey

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ISBN 10 / ISBN 13
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Portfolio, 2004. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Killer Customers : Tell the Good from the Bad--and Dominate Your Competitors
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Killer Customers : Tell the Good from the Bad--and Dominate Your Competitors

by Colvin, Geoff, Selden, Larry

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ISBN 10 / ISBN 13
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Killer Customers: Tell the Good from the Bad--and Dominate Your Competitors
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Killer Customers: Tell the Good from the Bad--and Dominate Your Competitors

by Selden, Larry

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Killer Customers: Tell the Good from the Bad--and Dominate Your Competitors
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Killer Customers: Tell the Good from the Bad--and Dominate Your Competitors

by Selden, Larry

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ISBN 10 / ISBN 13
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