Killer Customers: Tell the Good from the Bad--And Dominate Your Competitors Paperback - 2004
by Larry Selden; Geoffrey Colvin
One of the oldest myths in business is that every customer is a valuable customer. Even now, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. Often the top 20 percent of customers generate almost all of a company's profit, while the bottom 20 percent are actually destroying value.
The cutting-edge companies featured in Killer Customers, in industries ranging from retail to manufacturing to financial services, are taking a fundamentally new look at how they treat their best and worst customers. More importantly, they are re-conceiving their companies as portfolios of customers.
For corporate leaders, business managers, or small business owners, Killer Customers offers a breakthrough plan to delight their best customers and drive consistently superior results.
Details
- Title Killer Customers: Tell the Good from the Bad--And Dominate Your Competitors
- Author Larry Selden; Geoffrey Colvin
- Binding Paperback
- Edition First Printing
- Pages 272
- Volumes 1
- Language ENG
- Publisher Portfolio
- Date 2004-10-26
- Illustrated Yes
- ISBN 9781591840428 / 1591840422
- Weight 0.56 lbs (0.25 kg)
- Dimensions 8.52 x 5.56 x 0.59 in (21.64 x 14.12 x 1.50 cm)
- Library of Congress Catalog Number 2005295694
- Dewey Decimal Code 658.812
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