Small Giants: Companies That Choose to Be Great Instead of Big Hardcover - 2005
by Bo Burlingham
How maverick companies have passed up revenue growth and focused on greatness instead
Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community embracing a clarity and loyalty to purpose that's an anomaly in today's environment.
Small Giants is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime Inc. magazine editor Bo Burlingham takes us deep inside these companies to determine the secret ingredient, the elusive 'mojo' that makes them great.
He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman's Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre.
For anyone who wants to explore America's most innovative and inspiring small business successes, this unique book is the place to start.
Summary
Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community—embracing a clarity and loyalty to purpose that’s an anomaly in today’s environment.
Small Giants is a fascinating book about the unconventional people who run these purpose-driven companies. Longtime Inc. magazine editor Bo Burlingham takes us deep
inside these companies to determine the secret ingredient, the elusive “mojo” that makes them great.
He profiles fourteen of the best, including Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman’s Community of Businesses. These companies are consistently profitable yet have consciously resisted convention by staying small and great instead of becoming large and mediocre.
For anyone who wants to explore America’s most innovative and inspiring small business successes, this unique book is the place to start.
Details
- Title Small Giants: Companies That Choose to Be Great Instead of Big
- Author Bo Burlingham
- Binding Hardcover
- Edition First Edition
- Pages 224
- Volumes 1
- Language ENG
- Publisher Portfolio, New York
- Date 2005-12-29
- ISBN 9781591840930 / 1591840937
- Weight 0.95 lbs (0.43 kg)
- Dimensions 9.16 x 6.36 x 0.93 in (23.27 x 16.15 x 2.36 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Success in business - United States, Small business - United States - Management
- Library of Congress Catalog Number 2005051487
- Dewey Decimal Code 658.409
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by Bo Burlingham
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