The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Paperback - 2006

Details

• Title The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
• Author John Battelle
• Binding Paperback
• Edition Reprint
• Pages 336
• Volumes 1
• Language ENG
• Publisher Portfolio, New York, New York, U.S.A.
• Date October 3, 2006
• Features Bibliography, Index, Price on Product - Canadian, Table of Contents
• ISBN 9781591841418 / 1591841410
• Weight 0.67 lbs (0.30 kg)
• Dimensions 8.54 x 5.6 x 0.89 in (21.69 x 14.22 x 2.26 cm)
• Ages 18 to UP years
• Grade levels 13 - UP
• Dewey Decimal Code 338.761

“John Battelle is Silicon Valley’s Bob Woodward. One of the founders of Wired magazine, he has hung around Google for so long that he has come to be as close as any outsider can to actually being an insider….The result is a highly readable account of Google’s astonishing rise.” —The Economist



“It’s a fascinating story, and Mr. Battelle… tells it well.” —The Wall Street Journal



“A surprisingly gripping story…The Search yields impressive results, pairing a reportorial eye for detail with an evangelical zeal to help readers understand the import of the search revolution.” —Wired News



“Battelle…manages to keep things compelling, adding his own trenchant analysis about what Google’s rapid evolution and powerful technology might mean for the company and our society as whole.” —The Associated Press



“A compelling glimpse of the search industry’s early years.” —BusinessWeek



“Deeply researched and nimbly reported.” —Publishers Weekly



“Indispensable.” —London Review of Books



"Battelle has written a brilliant business book, but he's also done something more... All searchers should read it." —Walter Isaacson, CEO of the Aspen Institute
 
"This book ought to be called 'The Answer.' As usual, John Battelle delivers insightful, thought-provoking, and essential reading." —Seth Godin, author of All Marketers Are Liars and Purple Cow



"Nobody, and I mean nobody, has thought longer, harder, or smarter about Google and the search business than John Battelle." —John Heilemann, author of Pride Before the Fall
 
"A must read for anyone endeavoring to understand one of the most important trends of this generation." —Mary Meeker, Managing Director, Internet Analyst, Morgan Stanley



"Battelle has... figured out why "search" is so damned important to the future of everything digital. Even more impressive, he's actually managed to turn the subject into a compelling analog story. —John Huey, editorial director, Time inc.



"A terrific book." —L. Gordon Crovitz, Dow Jones