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Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business
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Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Ye Ars Paperback - 2009

by Paul B. Carroll; Chunka Mui

Carroll and Mui believe there's enormous value in learning from companies' mistakes. The authors have studied the most significant business failures of the last 25 years and have found that the #1 cause of failure is misguided strategy--not lack of leadership of sloppy execution.


Summary

”This book is your chance to learn from others’ mistakes.”-- Entrepreneur

In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, “Fired? Hell, I spent $10 million educating you. I just want to be sure you learned the right lessons.”

There are thousands of books about successful companies but virtually none about the lessons to be learned from those that crash and burn. Now Paul Carroll and Chunka Mui draw on research into more than 750 flameouts to reveal the seven biggest reasons for business failure.

From the publisher

Paul B. Carroll wrote for The Wall Street Journal for seventeen years. The author of Big Blues,/I>, he founded Context, the first "new economy" magazine, in 1997. Now a freelance writer, he lives outside Sacramento, California.

Chunka Mui is the coauthor of the major business bestseller Unleashing the Killer App and a fellow at Diamond Management and Technology Consultants. He lectures and consults widely on strategy and innovation, and lives in Chicago, Illinois.

Details

  • Title Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Ye Ars
  • Author Paul B. Carroll; Chunka Mui
  • Binding Paperback
  • Edition Updated
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Portfolio
  • Date 2009-08-25
  • Features Bibliography, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9781591842897 / 1591842891
  • Weight 0.65 lbs (0.29 kg)
  • Dimensions 8.3 x 5.4 x 0.9 in (21.08 x 13.72 x 2.29 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Dewey Decimal Code 658.401

Media reviews

END

About the author

Paul B. Carroll wrote for The Wall Street Journal for seventeen years. The author of Big Blues, /I, he founded Context, the first "new economy" magazine, in 1997. Now a freelance writer, he lives outside Sacramento, California.

Chunka Mui is the coauthor of the major business bestseller Unleashing the Killer App and a fellow at Diamond Management and Technology Consultants. He lectures and consults widely on strategy and innovation, and lives in Chicago, Illinois.

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