Description:
[ Edition: eleventh ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Gallup Press Pub Date: 11/1/2005 Binding: Hardcover Pages: 135
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Married to the Brand: Why Consumers Bond with Some Brands for Life Hardcover - 2005
by William J. McEwen
Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. This resource examines why some companies develop this most desirable consumer connection, and why others don't.
First line
Marty has an important relationship -- but it isn't just with his older brother, who lives in the same neighborhood.
Details
- Title Married to the Brand: Why Consumers Bond with Some Brands for Life
- Author William J. McEwen
- Binding Hardcover
- Edition First Edition
- Pages 144
- Volumes 1
- Language ENG
- Publisher Gallup Press, New York, New York, U.S.A.
- Date November 1, 2005
- Illustrated Yes
- Features Dust Cover, Illustrated, Table of Contents
- ISBN 9781595620057 / 1595620052
- Weight 0.86 lbs (0.39 kg)
- Dimensions 9.3 x 6.1 x 0.68 in (23.62 x 15.49 x 1.73 cm)
- Library of Congress subjects Product management, Consumers' preferences
- Library of Congress Catalog Number 2005924915
- Dewey Decimal Code 658.834
Media reviews
Citations
- Booklist, 11/01/2005, Page 8
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Married to the Brand: Why Consumers Bond with Some Brands for Life
by William J. McEwen
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Married to the Brand: Why Consumers Bond with Some Brands for Life
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Married to the Brand: Why Consumers Bond with Some Brands for Life
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