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Aaker on Branding: 20 Principles That Drive Success Paperback - 2014
by David Aaker
Details
- Title Aaker on Branding: 20 Principles That Drive Success
- Author David Aaker
- Binding Paperback
- Edition [ Edition: First
- Pages 220
- Volumes 1
- Language ENG
- Publisher Morgan James Publishing
- Date 2014-07-15
- Features Bibliography, Index
- ISBN 9781614488323 / 1614488320
- Weight 0.68 lbs (0.31 kg)
- Dimensions 8.99 x 6.21 x 0.57 in (22.83 x 15.77 x 1.45 cm)
- Library of Congress subjects Branding (Marketing), Brand name products - Management
- Library of Congress Catalog Number 2013945748
- Dewey Decimal Code 658.827
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