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Handbook of Marketing Strategy
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Handbook of Marketing Strategy Hardcover - 2012

by Venkatesh Shankar (Editor); Gregory S. Carpenter (Editor)


Details

  • Title Handbook of Marketing Strategy
  • Author Venkatesh Shankar (Editor); Gregory S. Carpenter (Editor)
  • Binding Hardcover
  • Pages 528
  • Volumes 1
  • Language ENG
  • Publisher Edward Elgar Publishing
  • Date 2012-06
  • Illustrated Yes
  • ISBN 9781849800983 / 1849800987
  • Library of Congress subjects Strategic planning, Marketing - Management
  • Library of Congress Catalog Number 2011942542
  • Dewey Decimal Code 658.802

About the author

Edited by Venkatesh Shankar, Professor of Marketing and Coleman Chair in Marketing and Marketing Ph.D. Program Director, Mays Business School, Texas A&M University, US and Gregory S. Carpenter, James Farley/Booz Allen Hamilton Professor of Marketing Strategy and Director, Center for Market Leadership, Kellogg School of Management, Northwestern University, US
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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)
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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)

by Venkatesh Shankar, Gregory S. Carpenter

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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)
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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)

by Venkatesh Shankar, ,

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Edward Elgar, 2012. 1. Hardcover. New/New.
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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)
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Handbook of Marketing Strategy (Research Handbooks in Business and Management series)

  • New
Condition
New
ISBN 10 / ISBN 13
9781849800983 / 1849800987
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Handbook of Marketing Strategy
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Handbook of Marketing Strategy

by Shankar, Venkatesh/ Carpenter, Gregory S.

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9781849800983 / 1849800987
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Edward Elgar Pub, 2012. Hardcover. New. 504 pages. 9.75x6.75x1.25 inches.
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