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More Than a Name: An Introduction to Branding
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More Than a Name: An Introduction to Branding Paperback - 2006

by Melissa Davis


Details

  • Title More Than a Name: An Introduction to Branding
  • Author Melissa Davis
  • Binding Paperback
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher AVA Publishing, Laussane, Switzerland
  • Date April 1, 2006
  • Illustrated Yes
  • ISBN 9782940373000 / 2940373000
  • Weight 2.84 lbs (1.29 kg)
  • Dimensions 12 x 8.75 x 1 in (30.48 x 22.23 x 2.54 cm)
  • Dewey Decimal Code 658.827

About the author

Melissa Davis has over 12 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, Shell and Microsoft, consulting on communication strategies and brand campaigns. Melissa is now based in London and advises corporations on social responsibility programs. Jonathan Baldwin is a lecturer in design history, theory and practice at Dundee University, Scotland. He teaches and writes on issues related to popular culture, the media, graphic design and higher education. He has experience working as a professional graphic designer and has contributed to many publications and conferences on art and design in higher education.
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More Than A Name: An Introduction to Branding

More Than A Name: An Introduction to Branding

by Melissa Davis

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ISBN 10 / ISBN 13
9782940373000 / 2940373000
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More Than a Name : An Introduction to Branding
Stock Photo: Cover May Be Different

More Than a Name : An Introduction to Branding

by Davis, Melissa

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Used - Very Good
ISBN 10 / ISBN 13
9782940373000 / 2940373000
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More Than a Name : An Introduction to Branding
Stock Photo: Cover May Be Different

More Than a Name : An Introduction to Branding

by Davis, Melissa

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Used - Good
ISBN 10 / ISBN 13
9782940373000 / 2940373000
Quantity Available
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More Than a Name : An Introduction to Branding

More Than a Name : An Introduction to Branding

by Melissa Davis

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ISBN 10 / ISBN 13
9782940373000 / 2940373000
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More Than a Name : An Introduction to Branding

More Than a Name : An Introduction to Branding

by Melissa Davis

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ISBN 10 / ISBN 13
9782940373000 / 2940373000
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More Than a Name: An Introduction to Branding
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More Than a Name: An Introduction to Branding

by Davis, Melissa

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More Than a Name: An Introduction to Branding
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More Than a Name: An Introduction to Branding

by Davis, Melissa

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ISBN 10 / ISBN 13
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More Than a Name. An introduction to branding
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More Than a Name. An introduction to branding

by Davis, Melissa

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ISBN 10 / ISBN 13
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More Than a Name: An Introduction to Branding
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More Than a Name: An Introduction to Branding

by Davis, Melissa

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ISBN 10 / ISBN 13
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More Than a Name: An Introduction to Branding
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by Davis, Melissa

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