Jalebi Management: All Stakeholders Can Enjoy A Bite Paperback - 2007

From the publisher

Summary Jalebi Management is a provocative, out-of-the-box management book written through the window of critical social observation by international management strategy consultant, Shombit Sengupta. The book alerts emerging countries on how to step into an innovative activity frame. It is a must-read for the global manager who wants to make it big in this increasingly complex, connected world. Both management and non-management readers will enjoy this page-turner as industry cannot exist without people, and people cannot enjoy modern life without industry. From the fermented dough of social, cultural and historical gleanings combined with management expertise, Sengupta has spun out a book of management technique as tantalizing as the ever popular, irresistible, succulent jalebi. A noble transformation beautifully brings this basic, neglected Indian roadside sweetmeat to the peak of global corporate sophistication. The book alerts emerging countries on how to step into an innovative activity frame. The author authoritatively details the pain and power European business society went through to converge on innovation. With scientific analysis of the elevated emotion, he brings a precision on the fundamental base that blends the rational, functional and emotional spirit in business as in life. With an intrepid, creative eye, Sengupta transforms his 30 years of practical management experience into tools that forge new perspectives covering consumer aspirations and industry goal posts. Underlying everything is the insistence on honesty and social obligations of industry. His courageous journey to the rarefied world of providing strategic business consulting to several transnational corporations across the world is indeed inspirational. Interspersed with novel observations and anecdotes, often spiced with a sense of humor and sex, this book is substantiated with examples to show that nothing is impossible if one has a capital of discipline and love, and the courage to be innovative. How can the jalebi, which represents the sweet desire of a billion plus people of India, weave global business? Sophisticated developed countries are zeroing in on India and China for markets, manufacturing and backend support for product and service development. Jalebi Management shows how to handle tomorrow’s overly competitive business world, and how to win markets with a “creative business strategy” in both economically emerging countries and developed countries. The driving force behind Jalebi Management is Sengupta’s dream of an Indian transformation from complacency to leadership in the global business arena. Written with the consumer’s aspiration in mind, Jalebi Management blends the ocean of humanity with industry. Includes index.