Description:
ISBN 97801904126922nd edition
Publisher: Oxford 2016
502 pages
Soft cover
Retail Management second edition is a comprehensive introduction to traditional retail theory within the South African context.
Features
South African examples that help students to relate theory within a familiar context
Case studies that illustrate how theory is applied in a real world context
Discussion boxes that allow students the opportunity to self-assess their understanding of the content covered
A new chapter on online retailing
A focus on ethics in retail management
South African examples and advertisements that will be familiar to students and prepare them for the retail industry
Additional exercises on quantitative aspects of retailing.
