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Essentials of Marketing Management
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Essentials of Marketing Management Paperback - 2010 - 1st Edition

by Geoffrey Lancaster; Lester Massingham


Details

  • Title Essentials of Marketing Management
  • Author Geoffrey Lancaster; Lester Massingham
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 552
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2010
  • Illustrated Yes
  • ISBN 9780415553476 / 0415553474
  • Weight 2.15 lbs (0.98 kg)
  • Dimensions 9.69 x 7.44 x 1.12 in (24.61 x 18.90 x 2.84 cm)
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalog Number 2010002512
  • Dewey Decimal Code 658.8

About the author

Geoff Lancaster is Dean of Academic Studies at London School of Commerce, UK. He is also Chairman of the Durham Associates Group Ltd.

Lester Massingham is Chairman of CMC Group, a management development and consulting company with businesses in South East Asia, the Middle East and Europe.

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Essentials of Marketing Management

Essentials of Marketing Management

by Lancaster, Geoffrey

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ISBN 10 / ISBN 13
9780415553476 / 0415553474
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Essentials of Marketing Management
Stock Photo: Cover May Be Different

Essentials of Marketing Management

by Lancaster, Geoffrey, Massingham, Lester

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780415553476 / 0415553474
Quantity Available
1
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Routledge. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
$7.55
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Essentials of Marketing Management
Stock Photo: Cover May Be Different

Essentials of Marketing Management

by Lancaster, Geoffrey

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780415553476 / 0415553474
Quantity Available
1
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Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
$58.34
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