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From the rear cover
Your most important brand relationship is unlikely to be your choice of breakfast cereal, car or even football team, but the brand you work for: your employer brand.
How people feel about their employer brand is increasingly critical to business success or failure. Leading companies realise its importance in attracting and engaging the people they need to succeed. They also recognise that creating a positive brand experience for employees requires the same degree of focus, care and coherence that has long characterised effective management of the customer brand experience.
Written by the creator of the Employer Brand concept and one of its most experienced practitioners, this book provides an inspirational and practical guide to the subject. Whether you are in senior line management, HR, marketing or internal communications, you will discover how managing your employer brand more effectively can improve your performance.
Details
- Title The Employer Brand
- Author Simon Barrow
- Binding Hardcover
- Edition 2nd
- Pages 240
- Volumes 1
- Language ENG
- Publisher Wiley, Hoboken, NJ, U.S.A
- Date 2005-11-01
- Features Bibliography, Dust Cover, Index, Table of Contents
- ISBN 9780470012734 / 0470012730
- Weight 1.03 lbs (0.47 kg)
- Dimensions 9.26 x 6.29 x 0.91 in (23.52 x 15.98 x 2.31 cm)
- Library of Congress subjects Product management
- Library of Congress Catalog Number 2005020003
- Dewey Decimal Code 658.314
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The Employer Brand: Bringing the Best of Brand Management to People at Work
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