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The Employer Brand
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The Employer Brand Hardcover - 2005

by Simon Barrow


First line

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From the rear cover

Your most important brand relationship is unlikely to be your choice of breakfast cereal, car or even football team, but the brand you work for: your employer brand.

How people feel about their employer brand is increasingly critical to business success or failure. Leading companies realise its importance in attracting and engaging the people they need to succeed. They also recognise that creating a positive brand experience for employees requires the same degree of focus, care and coherence that has long characterised effective management of the customer brand experience.

Written by the creator of the Employer Brand concept and one of its most experienced practitioners, this book provides an inspirational and practical guide to the subject. Whether you are in senior line management, HR, marketing or internal communications, you will discover how managing your employer brand more effectively can improve your performance.

Details

  • Title The Employer Brand
  • Author Simon Barrow
  • Binding Hardcover
  • Edition 2nd
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Hoboken, NJ, U.S.A
  • Date 2005-11-01
  • Features Bibliography, Dust Cover, Index, Table of Contents
  • ISBN 9780470012734 / 0470012730
  • Weight 1.03 lbs (0.47 kg)
  • Dimensions 9.26 x 6.29 x 0.91 in (23.52 x 15.98 x 2.31 cm)
  • Library of Congress subjects Product management
  • Library of Congress Catalog Number 2005020003
  • Dewey Decimal Code 658.314

About the author

Simon Barrow and Richard Mosley are colleagues in the London based management consultancy People in Business, whose work with senior managers to improve their organisation's performance is driven by the thinking in this book.
Simon Barrow was a brand manager at Best Foods (now Unilever) and Colgate-Palmolive before becoming CEO of an advertising agency within the Charles Barker Group, where his growing involvement with HR sparked his creation of the Employer Brand concept and subsequent research with London Business School.
Richard Mosley has been involved in brand strategy development and implementation for nearly twenty years, including eight years with WPP's marketing consultancy Added Value where he led the internal marketing practice.
Both authors share a belief in the need for marketing and HR to work together more effectively, especially in businesses which rely on people to deliver the customer brand experience.
People in Business's recent clients include BP, British Airways, Hiscox, John Lewis, Man Investments and Unilever.
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The Employer Brand: Bringing the Best of Brand Management to People at Work
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The Employer Brand: Bringing the Best of Brand Management to People at Work

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The Employer Brand: Bringing the Best of Brand Management to People at Work

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The Employer Brand

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The Employer Brand: Bringing the Best of Brand Management to People at Work

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