Work the Web, E-Marketing Paperback - 2001 - 1st Edition
by Simon Collin
First line
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From the rear cover
The internet provides one of the most effective marketing tools your company can use to promote your brand, service or products. It offers a whole range of new ways to reach both new and existing customers; support press enquiries; research campaigns; investigate new export markets; set up focus groups; get advice or discuss techniques with other professionals, or simply find the best place to buy balloons for your next product launch!
The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point.
E-marketing is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net.
Details
- Title Work the Web, E-Marketing
- Author Simon Collin
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 192
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2001-01-09
- Features Glossary
- ISBN 9780471498971 / 0471498971
- Weight 0.55 lbs (0.25 kg)
- Dimensions 8.5 x 5.5 x 0.44 in (21.59 x 13.97 x 1.12 cm)
- Library of Congress subjects Internet marketing
- Library of Congress Catalog Number 2001271086
- Dewey Decimal Code 658.84
Media reviews
Citations
- Reference and Research Bk News, 02/01/2002, Page 98
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