Branding for Dummies Paperback - 2014 - 1st Edition

From the rear cover

Learn to:

• Understand the meaning and process of branding
• Get clear about the difference between branding and marketing
• Create and keep loyal brand customers
• Manage and protect your brand

Create, improve upon, and maintain a successful brand

Branding is a red-hot topic, and for good reason: it paves the way for marketing success. Whether you want to build a new brand, strengthen an established brand, or repair a broken brand, this hands-on guide helps you define your desired brand image and leads you through the entire branding process. So what are you waiting for? Take control of your brand today!

• Gain your branding bearings -- gear up with easy-to-follow step-by-step instructions for building a brand from the ground up, improving an existing brand, or repairing a damaged brand
• If you build it... -- tips and templates for defining and positioning your brand, putting your brand identity into words, naming your brand, and designing your logo and tagline
• Branding for the win -- launch (or re-launch) your brand, cover your bases in a digitally connected world, engage your audience on social media, and advertise, promote, and publicize like a pro
• Love and loyalty -- cultivate brand followers and loyalists, value and leverage your brand, and find tips for examining your brand's health and conducting a makeover
• Avoiding or repairing brand damage -- find helpful info for claiming, protecting, and defending your brand - legally and through usage

Open the book and find:

• What, how, and when to brand
• Tips to help define your brand character and voice
• Advice for building business, product, and personal brands
• The best ways to ignite customer passion
• How to fix a broken brand
• The importance of reacting quickly if your brand is threatened
• Ten branding mistakes to avoid
• Top branding truths to remember
• Access to bonus online material