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Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance Paperback - 2015 - 1st Edition
by Bernard Marr
From the rear cover
GET SMART - LEARN TO CONVERT THE PROMISE OF BIG DATA INTO REAL-WORLD RESULTS
There is so much buzz around big data. We all need to know what it is and how it works. But what will set you apart from the rest is actually knowing how to use big data to get solid, real-world business results - and putting that in place to improve performance.
Big Data shows you how to implement the same practices that leading firms have used to access new dimensions of profitability. You'll learn from clear explanations and countless examples how successful organizations large and small use the SMART model to get ahead:
- Start with Strategy
- Measure Metrics and Data
- Apply Analytics
- Report Results
- Transform Business
Details
- Title Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance
- Author Bernard Marr
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 256
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2015-02-09
- Features Bibliography, Index
- ISBN 9781118965832 / 1118965833
- Weight 0.7 lbs (0.32 kg)
- Dimensions 8.4 x 5.5 x 0.7 in (21.34 x 13.97 x 1.78 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Information technology - Management, Management - Statistical methods
- Library of Congress Catalog Number 2014040562
- Dewey Decimal Code 658.403
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