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Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
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Win: The Key Principles to Take Your Business from Ordinary to Extraordinary Hardcover - 2011

by Frank Luntz

The "New York Times"-bestselling author of "Words That Work" explains how communication excellence equals success, and how top performers in all areas of American life win by utilizing superb communication skills adopting essential action-oriented principles.


Details

  • Title Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
  • Author Frank Luntz
  • Binding Hardcover
  • Edition First Edition
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Hachette Books, NY
  • Date 2011-03-01
  • Features Dust Cover, Index, Table of Contents
  • ISBN 9781401323998 / 1401323995
  • Weight 1.22 lbs (0.55 kg)
  • Dimensions 9.46 x 6.42 x 1.03 in (24.03 x 16.31 x 2.62 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Success in business, Business communication
  • Library of Congress Catalog Number 2011002180
  • Dewey Decimal Code 658.45

Media reviews

Citations

  • Library Journal, 02/01/2011, Page 74

About the author

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.
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