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Marketing Strategy in the Digital Age: Applying Kotler's Strategies to Digital Marketing Paperback - 2020
by Milton Kotler; Tiger Cao; Sam Wang
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- Title Marketing Strategy in the Digital Age: Applying Kotler's Strategies to Digital Marketing
- Author Milton Kotler; Tiger Cao; Sam Wang
- Binding Paperback
- Pages 404
- Volumes 1
- Language ENG
- Publisher World Scientific Publishing Company
- Date 2020-09-07
- ISBN 9789811218385 / 9811218382
- Weight 1.19 lbs (0.54 kg)
- Dimensions 9 x 6 x 0.83 in (22.86 x 15.24 x 2.11 cm)
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Marketing Strategy in the Digital Age: Applying Kotler's Strategies to Digital Marketing
by Cao, Tiger/ Kotler, Milton/ Qiao, Colllen
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- 9789811218385 / 9811218382
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Exeter, Devon, United Kingdom
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World Scientific Pub Co Inc, 2020. Paperback. New. 371 pages. 8.75x6.00x1.00 inches.
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Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
by Qiao, Colllen (Kotler Marketing Group, China)
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- New
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- 9789811218385 / 9811218382
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Uxbridge, Greater London, United Kingdom
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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs an
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Kotler Marketing Strategy In The Digital Age
by Tiger Cao
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- New
- ISBN 10 / ISBN 13
- 9789811218385 / 9811218382
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- 6
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Southport, Merseyside, United Kingdom
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New. The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content…
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$42.52
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Marketing Strategy in the Digital Age: Applying Kotler's Strategies to Digital Marketing
by Cao, Tiger/ Kotler, Milton/ Qiao, Colllen
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9789811218385 / 9811218382
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Exeter, Devon, United Kingdom
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$46.61$12.93 shipping to USA
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World Scientific Pub Co Inc, 2020. Paperback. New. 371 pages. 8.75x6.00x1.00 inches.
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$46.61
$12.93
shipping to USA
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Marketing Strategy in the Digital Age: Applying Kotler's Strategies to Digital Marketing
by Kotler, Milton
- New
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- New
- ISBN 10 / ISBN 13
- 9789811218385 / 9811218382
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Victoria, British Columbia, Canada
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World Scientific Publishing Company. New. Special order direct from the distributor
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Marketing Strategy In The Digital Age: Applying Kotler'S Strategies To Digital Marketing
by Kotler, Milton
- Used
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- ISBN 10 / ISBN 13
- 9789811218385 / 9811218382
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Newport Coast, California, United States
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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