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Marketing Strategy
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Marketing Strategy Hardcover - 2001 - 2nd Edition

by O. C. Ferrell


From the publisher

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strategy and market plan. Marketing Strategy, 2e is an appropriate text for the capstone course in Marketing or the MBA level course in Marketing.

Details

  • Title Marketing Strategy
  • Author O. C. Ferrell
  • Binding Hardcover
  • Edition number 2nd
  • Edition 2
  • Publisher South-Western College Pub, Orlando, FL
  • Date 2001-07
  • ISBN 9780030321030
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Marketing Strategy
Stock Photo: Cover May Be Different

Marketing Strategy

by George Lucas; O. C. Ferrell; Michael D. Hartline

  • Used
  • very good
  • Hardcover
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Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780030321030 / 0030321034
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Dryden Press, 2001. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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$8.98
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Marketing Strategy

Marketing Strategy

by George Lucas; O. C. Ferrell; Michael D. Hartline

  • Used
  • Acceptable
  • Hardcover
Condition
Used - Acceptable
Binding
Hardcover
ISBN 10 / ISBN 13
9780030321030 / 0030321034
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$8.98
FREE shipping to USA

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Description:
Dryden Press, 2001. Hardcover. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$8.98
FREE shipping to USA
Marketing Strategy
Stock Photo: Cover May Be Different

Marketing Strategy

by O. C. Ferrell

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780030321030 / 0030321034
Quantity Available
1
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HOUSTON, Texas, United States
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South-Western College Pub, 2001-07-26. Paperback. Good.
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$17.51
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Marketing Strategy, 2nd
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Marketing Strategy, 2nd

by Ferrell, O. C.; Lucas, George; Hartline, Michael D.; Lucas, George H. Jr

  • Used
  • Paperback
Condition
Used - Good Condition
Edition
2nd Edition
Binding
Paperback
ISBN 10 / ISBN 13
9780030321030 / 0030321034
Quantity Available
1
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Burgin, Kentucky, United States
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Harcourt College Publishers, Orlando, FL, 2002. 2nd Edition. Softcover. Good Condition. The text has some highlighting and marking, the cover has a crease on the back cover, otherwise good condition. Quantity Available: 1. ISBN: 0030321034. ISBN/EAN: 9780030321030. Pictures of this item not already displayed here available upon request. Inventory No: 1560799615. . 9780030321030
Item Price
$26.50
$6.35 shipping to USA
Marketing Strategy, 2nd
Stock Photo: Cover May Be Different

Marketing Strategy, 2nd

by Ferrell, O. C.; Lucas, George; Hartline, Michael D.; Lucas, George H. Jr

  • Used
  • Paperback
Condition
Used - Very Good Condition
Edition
2nd Edition
Binding
Paperback
ISBN 10 / ISBN 13
9780030321030 / 0030321034
Quantity Available
1
Seller
Burgin, Kentucky, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$30.00
$6.35 shipping to USA

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Description:
Harcourt College Publishers, Orlando, FL, 2002. 2nd Edition. Softcover. Very Good Condition. All pages clean, NO Infotrac Quantity Available: 1. ISBN: 0030321034. ISBN/EAN: 9780030321030. Pictures of this item not already displayed here available upon request. Inventory No: ABE349179418. . 9780030321030
Item Price
$30.00
$6.35 shipping to USA