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Marketing Best Practices
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Marketing Best Practices Hardcover - 2002

by Dickson, Peter R.; Hutt, Michael D.; Lusch, Robert F.; Rosenbloom, Bert.


From the publisher

Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years. Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.

Details

  • Title Marketing Best Practices
  • Author Dickson, Peter R.; Hutt, Michael D.; Lusch, Robert F.; Rosenbloom, Bert.
  • Binding Hardcover
  • Edition 2nd Revised edit
  • Pages 650
  • Publisher South-Western Educational Publishing, Cincinnati, Ohio, U.S.A.
  • Date July 9, 2002
  • ISBN 9780030349997
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Marketing: Best Practices
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Marketing: Best Practices

by Hoffman, K D et al

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Thomson South-Western, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780030349997
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Marketing: Best Practices

Marketing: Best Practices

by Hoffman, K. Douglas

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Marketing: Best Practices
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Marketing: Best Practices

by Hoffman, K, D. et al.

  • Used
  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780030349997 / 0030349990
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Thomson, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9780030349997
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Marketing : Best Practices
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Marketing : Best Practices

by Hoffman, K. Douglas

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Marketing : Best Practices
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Marketing : Best Practices

by Hoffman, K. Douglas

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Marketing: Best Practices
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Marketing: Best Practices

by K. Douglas Hoffman; Michael R. Czinkota; Peter R. Dickson; Patrick Dunne; Abbie Griffin

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Marketing Best Practices

Marketing Best Practices

by Hoffman, K. Douglas

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Wadsworth. Very Good with no dust jacket. 2002. Second Edition. Hardcover. 0030349990 . 647 pages .
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Marketing: Best Practices
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Marketing: Best Practices

by K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin

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Marketing: Best Practices, 2nd Edition
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Marketing: Best Practices, 2nd Edition

by Hoffman; Rosenbloom, Bert; Czinkota, Michael R.; Ronkainen, Ilkka A.; Shimp, Terence A.; Dickson, Peter R.; Hutt, Michael D.; Sheth, Jagdish N.; Lusch, Robert F.; Dunne, Patrick; Lindgren, John H. Jr.; Griffin, Abbie; Krishnan, Bilaji

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South-Western, Mason, OH, 2003. 2nd Edition. Hardcover. New . New book. Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; ISBN: 0030349990. ISBN/EAN: 9780030349997. Pictures of this item not already displayed here available upon request. Inventory No: ABE391581360. . 9780030349997
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Marketing: Best Practices  by Czinkota, Michael R.; Dickson, Peter R.; Dunne..
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Marketing: Best Practices by Czinkota, Michael R.; Dickson, Peter R.; Dunne..

by Michael R. Czinkota; Peter R. Dickson; Patrick Dunne; Abbie Griffin; Michael D. Hutt; Bilaji Krishnan; John H., Jr. Lindgren; Robert F. Lusch; Ilkka A. Ronkainen; Bert Rosenbloom; Jagdish N. Sheth; Terence A. Shimp; Editor-K. Douglas Hoffman

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South-Western Educational Publishing, 2002-07-09. Hardcover. New. SECOND EDITION, BRAND NEW COPY, HARDCOVER, Perfect Shape, TXB-607
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