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Retail Marketing
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Retail Marketing Paperback - 2007

by Peter J. McGoldrick


From the publisher

This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice. This revision has been expanded and restructured to improve the text's coverage and to aid students' understanding of retail marketing today. Features of this second edition include: new chapters on international retailing and e-tail marketing; improved pedagogy throughout the text, with chapter summary recapping the key concepts of the chapter and a series of review questions for students to check their understanding of the topics covered; and improved coverage of marketing principles for the retail sector, maintaining the well-received concise and clear style of the previous edition.

Details

  • Title Retail Marketing
  • Author Peter J. McGoldrick
  • Binding Paperback
  • Edition INTSTDT
  • Pages 672
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Higher Education
  • Date July 4, 2007
  • ISBN 9780077092504 / 0077092503
  • Dewey Decimal Code 658
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Retail Marketing

Retail Marketing

by Mcgoldrick, P.

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Retail Marketing
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Retail Marketing

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Retail Marketing
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Retail Marketing

by P. McGoldrick

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Paperback
ISBN 10 / ISBN 13
9780077092504 / 0077092503
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Retail Marketing
Stock Photo: Cover May Be Different

Retail Marketing

by McGoldrick, Peter

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ISBN 10 / ISBN 13
9780077092504 / 0077092503
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