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How Brands Grow: What Marketers Don't Know Hardcover - 2010 - 1st Edition
by Byron Sharp
Details
- Title How Brands Grow: What Marketers Don't Know
- Author Byron Sharp
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 246
- Volumes 1
- Language ENG
- Publisher Oxford University Press, USA, Melbourne
- Date 2010-04-12
- Illustrated Yes
- ISBN 9780195573565 / 0195573560
- Weight 1.33 lbs (0.60 kg)
- Dimensions 9.2 x 6.3 x 0.9 in (23.37 x 16.00 x 2.29 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Library of Congress subjects Branding (Marketing)
- Library of Congress Catalog Number 2010285863
- Dewey Decimal Code 658.827
Media reviews
Citations
- Choice, 02/01/2011, Page 0
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Hardback. New. This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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How Brands Grow
by Sharp, Byron (Professor, Professor, Ehrenberg-Bass Institute for Marketing Science)
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Hardback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect l
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HOW BRANDS GROW C
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HOW BRANDS GROW C
by SHARP
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