Skip to content

The Design of Everyday Things Indian Ed.: Revised and Expanded Edition
Stock Photo: Cover May Be Different

The Design of Everyday Things Indian Ed.: Revised and Expanded Edition Paperback - 2014

by Don Norman


From the publisher

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious--even liberating--book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Details

  • Title The Design of Everyday Things Indian Ed.: Revised and Expanded Edition
  • Author Don Norman
  • Binding Paperback
  • Edition International Ed
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Basic Books, New Delhi
  • Date 2014
  • ISBN 9780465055715 / 0465055710

About the author

Don Norman is co-founder and principal of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services, and whose clients include companies from AT&T and Pfizer to the Ford Motor Company and Google. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computer's Advanced Technology Group, as well as an executive at Hewlett Packard, and his many books include Emotional Design, The Design of Future Things, and most recently, Living with Complexity.
Back to Top

More Copies for Sale

The Design of Everyday Things Indian Ed : Revised and Expanded Edition

The Design of Everyday Things Indian Ed : Revised and Expanded Edition

by Don Norman

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780465055715 / 0465055710
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$54.33
FREE shipping to USA

Show Details

Description:
Basic Books, 2013. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$54.33
FREE shipping to USA