Business Innovation FD Paperback - 2010 - 1st Edition
by Alexander Hiam
From the rear cover
Channel your creative prowess to boost your success in business
Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities.
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Think outside the box -- learn how to tap into your creative energy and apply it to every area of the business milieu
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Take the reigns -- make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights
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Brainstorm your worries away -- find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply
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Turn crisis into progress -- discover how creative thinking can turn problems into opportunities for innovative progress
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Get the word out -- show your team how to trade in old ways of thinking to bring innovation to life
Open the book and find:
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The importance of refreshing your sales and marketing functions
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Advice on breaking down barriers to change
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How to identify your leadership style
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Ways to introduce creative practices to your daily routine
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Tips on writing a creative brief
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Innovative branding strategies and web promotions
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How to profit from the product life cycle
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Brainstorming ideas to get the creative juices flowing
Learn to:
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Harness creative thinking to boost productivity and revenue
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Give your company its competitive edge through fresh thinking
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Invent new products or services for a changing market
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Combine existing ideas or products into a new design
Details
- Title Business Innovation FD
- Author Alexander Hiam
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 384
- Volumes 1
- Language ENG
- Publisher For Dummies
- Date 2010-06-01
- Illustrated Yes
- ISBN 9780470601747 / 0470601744
- Weight 1.24 lbs (0.56 kg)
- Dimensions 9.3 x 7.38 x 0.84 in (23.62 x 18.75 x 2.13 cm)
- Library of Congress subjects Success in business, Creative ability in business
- Library of Congress Catalog Number 2010926833
- Dewey Decimal Code 650.1
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