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Business Without Borders: A Strategic Guide to Global Marketing
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Business Without Borders: A Strategic Guide to Global Marketing Hardcover - 2002

by Donald A. DePalma


From the publisher

Features examples of global initiatives by well-known companies such as AOL, Bertelsmann, Coca-Cola, and United Airlines.

  • Written by two leading consultants with an in-the-field perspective.
  • Explains how to utilize technology to globalize a business.

Details

  • Title Business Without Borders: A Strategic Guide to Global Marketing
  • Author Donald A. DePalma
  • Binding Hardcover
  • Edition 1st Edition
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Date 2002-05
  • Illustrated Yes
  • ISBN 9780471204695 / 0471204692
  • Weight 1.15 lbs (0.52 kg)
  • Dimensions 9.1 x 6.34 x 1.06 in (23.11 x 16.10 x 2.69 cm)
  • Library of Congress subjects Electronic commerce, Globalization
  • Library of Congress Catalog Number 2002512025
  • Dewey Decimal Code 658.800

About the author

DONALD A. DePALMA, PhD, is a former principal analyst at Forrester Research in Cambridge, Massachusetts, founder of the consultancy Common Sense Advisory, Inc., and executive at enterprise software companies Idiom Technologies and Interbase Software. He serves as an advisor to the Localisation Industry Standards Association in Switzerland and has contributed to publications such as E-Business Advisor, Target Marketing, ZDNet, and Multilingual Computing. DePalma has been quoted in The New York Times, The Wall Street Journal, the Financial Times, Red Herring, and other international publications. One of today's most sought-after experts on global e-business, he has been a featured speaker at the Direct Marketing Association, the Globalization Management Conference, and other leading industry organizations and symposia.
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