Design for Communication: Conceptual Graphic Design Basics Paperback - 2003 - 1st Edition
by Elizabeth Resnick
From the rear cover
Complete coverage of basic design principles illustrated by student examples
Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.
This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.
Assignments are organized from basic to advanced within six sections:
- The elements and principles of design
- Typography as image
- Creative word play
- Word and image
- Grid and visual hierarchy
- Visual advocacy
Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
Details
- Title Design for Communication: Conceptual Graphic Design Basics
- Author Elizabeth Resnick
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 264
- Volumes 1
- Language ENG
- Publisher Wiley, Somerset, New Jersey, U.S.A.
- Date June 10, 2003
- Illustrated Yes
- ISBN 9780471418290 / 0471418293
- Weight 1.21 lbs (0.55 kg)
- Dimensions 9.16 x 7.56 x 0.53 in (23.27 x 19.20 x 1.35 cm)
- Library of Congress subjects Commercial art, Communication in art
- Library of Congress Catalog Number 2002152203
- Dewey Decimal Code 741.6
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