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Design for Communication: Conceptual Graphic Design Basics
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Design for Communication: Conceptual Graphic Design Basics Paperback - 2003 - 1st Edition

by Elizabeth Resnick


From the publisher

Complete coverage of basic design principles illustrated by student examples

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.

Assignments are organized from basic to advanced within six sections:
* The elements and principles of design
* Typography as image
* Creative word play
* Word and image
* Grid and visual hierarchy
* Visual advocacy

Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

From the rear cover

Complete coverage of basic design principles illustrated by student examples

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.

Assignments are organized from basic to advanced within six sections:

  • The elements and principles of design
  • Typography as image
  • Creative word play
  • Word and image
  • Grid and visual hierarchy
  • Visual advocacy

Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Details

  • Title Design for Communication: Conceptual Graphic Design Basics
  • Author Elizabeth Resnick
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 264
  • Volumes 1
  • Language ENG
  • Publisher Wiley, Somerset, New Jersey, U.S.A.
  • Date June 10, 2003
  • Illustrated Yes
  • ISBN 9780471418290 / 0471418293
  • Weight 1.21 lbs (0.55 kg)
  • Dimensions 9.16 x 7.56 x 0.53 in (23.27 x 19.20 x 1.35 cm)
  • Library of Congress subjects Commercial art, Communication in art
  • Library of Congress Catalog Number 2002152203
  • Dewey Decimal Code 741.6

About the author

Elizabeth Resnick is Chair of Communication Design at the Massachusetts College of Art in Boston. She also operates a design studio specializing in publication design and corporate communications.
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Design for Communication: Conceptual Graphic Design Basics
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Design for Communication: Conceptual Graphic Design Basics
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Design for Communication: Conceptual Graphic Design Basics

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Design for Communication: Conceptual Graphic Design Basics

Design for Communication: Conceptual Graphic Design Basics

by Resnick, Elizabeth

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ISBN 10 / ISBN 13
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Design for Communication: Conceptual Graphic Design Basics
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Design for Communication : Conceptual Graphic Design Basics
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Design for Communication : Conceptual Graphic Design Basics

by Resnick, Elizabeth

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Design for Communication : Conceptual Graphic Design Basics
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Design for Communication : Conceptual Graphic Design Basics

by Resnick, Elizabeth

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Design for Communication: Conceptual Graphic Design Basics
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Design for Communication: Conceptual Graphic Design Basics

by Elizabeth Resnick

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ISBN 10 / ISBN 13
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