Electronic Commerce: B2c Strategies and Models Hardcover - 2002 - 1st Edition
by Steve Elliott (Editor)
First line
This book focuses on business strategies and models in business-to-consumer (B2C) Internet electronic commerce.
From the rear cover
A much-needed look at real e-commerce success stories across a broad range of countries and environments to identify issues specific to a particular market. Bringing together contributions from internationally renowned researchers, the firms that have been selected are recognized as leaders in the use of the Internet, from sectors including: travel, books, music, technology sales, gifts, groceries and general merchandise.
Of value to senior and middle managers and both corporate and independent management consultants, this book will also be of interest to MBA students, post-graduate students of business and IT-related subjects, and others confronted by the necessity for Internet-based business innovation who are unsure how best to proceed.
From the jacket flap
A much-needed look at real e-commerce success stories across a broad range of countries and environments to identify issues specific to a particular market. Bringing together contributions from internationally renowned researchers, the firms that have been selected are recognized as leaders in the use of the Internet, from sectors including: travel, books, music, technology sales, gifts, groceries and general merchandise.
Of value to senior and middle managers and both corporate and independent management consultants, this book will also be of interest to MBA students, post-graduate students of business and IT-related subjects, and others confronted by the necessity for Internet-based business innovation who are unsure how best to proceed.
Details
- Title Electronic Commerce: B2c Strategies and Models
- Author Steve Elliott (Editor)
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 368
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2002-03-15
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780471487050 / 0471487058
- Weight 1.43 lbs (0.65 kg)
- Dimensions 9.12 x 6.36 x 1.01 in (23.16 x 16.15 x 2.57 cm)
- Library of Congress subjects Electronic commerce
- Library of Congress Catalog Number 2002277709
- Dewey Decimal Code 658.84
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Electronic Commerce: B2c Strategies and Models (John Wiley Series in Information Systems)
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