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Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and
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Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers Paperback - 1994

by James M. Greenfield


From the publisher

Fund-Raising Fundamentals A Guide to Annual Giving for Professionals and Volunteers Learn how to carry out spectacularly successful annual giving campaigns that will help your nonprofit organization grow and increase its financial resources. Fund-Raising Fundamentals explains the basics of annual giving methods and techniques, ranging from direct mail solicitation and membership drives to special events and volunteer fund-raising. It shows you how to develop a total annual giving strategy that uses these methods in concert with each other. Plus, it shows you how to evaluate them so you can improve performance year after year. Find-Raising Fundamentals shows you:

  • How to find likely first-time donors
  • How to test, test, and test again for optimum results
  • How to set goals for annual giving solicitation
  • When to mail, to whom, and how often
  • How to improve results through multimedia solicitation
  • And much, much more
Complete with sample forms, checklists, and worksheets, Fund-Raising Fundamentals contains everything you need to manage and carry out a comprehensive annual giving program with maximum efficiency and effectiveness.

Details

  • Title Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers
  • Author James M. Greenfield
  • Binding Paperback
  • Edition READY FOR USE!!!
  • Pages 432
  • Volumes 1
  • Language ENG
  • Publisher Wiley, New York, New York, U.S.A.
  • Date 1994-03
  • ISBN 9780471595342 / 0471595349
  • Weight 1.23 lbs (0.56 kg)
  • Dimensions 8.94 x 5.96 x 1.09 in (22.71 x 15.14 x 2.77 cm)
  • Library of Congress subjects Fund raising, Nonprofit organizations - Finance
  • Library of Congress Catalog Number 93035983
  • Dewey Decimal Code 658.152

About the author

JAMES M. GREENFIELD is Senior Vice President for Development and Community Relations at Hong Memorial Hospital Presbyterian in Newport Beach, California. He is well known and highly respected in the nonprofit fund-raising community, where he has played a key role in establishing training and education programs for two of the largest fund-raising groups, the National Society of Fund Raising Executives (NSFRE) and the Association for Healthcare Philanthropy (AHP).
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by Greenfield, James M

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by Greenfield, James M

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Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley Nonprofit Law, Finance and Management Series)

by Greenfield, James M.

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Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley Nonprofit Law, Finance and Management Series)

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Fund-Raising Fundamentals : A Guide to Annual Giving for Professionals and Volunteers

Fund-Raising Fundamentals : A Guide to Annual Giving for Professionals and Volunteers

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Fund-Raising Fundamentals : A Guide to Annual Giving for Professionals and Volunteers
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Fund-Raising Fundamentals : A Guide to Annual Giving for Professionals and Volunteers

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Fund-Raising Fundamentals : A Guide to Annual Giving for Professionals and Volunteers
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Fund-Raising Fundamentals : A Guide to Annual Giving for Professionals and Volunteers

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Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Nonprofit Law, Finance, and Management)

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Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley...
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Fund-Raising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (Wiley Nonprofit Law, Finance and Management Series)

by Greenfield, James M

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FUNDRAISING FUNDAMENTALS: a Guide to Annual Giving for Professionals and Volunteers, Second Edition
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by Greenfield, James M.

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John Wiley & Sons, 1994. 407pp. Large softback, VG, text is clean and free of markings, index, glossary, Presents step by step guidelines for carrying out all aspects of an annual giving campaign, . Soft Cover. Very Good.
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