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Contemporary Strategy Analysis: Concepts, Techniques, Applications Fourth
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Contemporary Strategy Analysis: Concepts, Techniques, Applications Fourth Edition Paperback - 2002

by Robert M. Grant


From the publisher

The fourth edition of this best-selling strategy text has been updated to include more analysis of value creation in electronic commerce, and to reflect recent theoretical developments in the field.
Provides the most comprehensive coverage of industry analysis and competitive advantage of any strategy text. Expanded coverage of strategy formulation in electronic commerce.
Emphasises the link between analytical frameworks and their application to real-world business problems more strongly. Reflects the most recent conceptual and theoretical developments in strategy analysis.
Takes a global perspective throughout.

Details

  • Title Contemporary Strategy Analysis: Concepts, Techniques, Applications Fourth Edition
  • Author Robert M. Grant
  • Binding Paperback
  • Edition U. S. EDITION
  • Pages 551
  • Volumes 1
  • Language ENG
  • Publisher Wiley-Blackwell, NULL
  • Date 2002-01
  • Illustrated Yes
  • ISBN 9780631231363 / 0631231366
  • Weight 2.34 lbs (1.06 kg)
  • Dimensions 9.71 x 7.48 x 1.21 in (24.66 x 19.00 x 3.07 cm)
  • Library of Congress subjects Strategic planning
  • Library of Congress Catalog Number 2001037471
  • Dewey Decimal Code 658.401
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Contemporary Strategy Analysis: Concepts, Techniques, Applications Fourth Edition
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