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Winning at New Products: Accelerating the Process from Idea to Launch
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Winning at New Products: Accelerating the Process from Idea to Launch Paperback - 2001

by Robert G. Cooper


Details

  • Title Winning at New Products: Accelerating the Process from Idea to Launch
  • Author Robert G. Cooper
  • Binding Paperback
  • Edition 3rd
  • Pages 448
  • Volumes 1
  • Language ENG
  • Publisher Basic Books, New York
  • Date 2001-05
  • Illustrated Yes
  • ISBN 9780738204635 / 0738204633
  • Weight 1.23 lbs (0.56 kg)
  • Dimensions 9.3 x 6.07 x 1.26 in (23.62 x 15.42 x 3.20 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Reading level 1200
  • Library of Congress subjects New business enterprises, Creative ability in business
  • Library of Congress Catalog Number 2001094701
  • Dewey Decimal Code 658.575

About the author

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

by Robert G. Cooper

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Winning at New Products: Accelerating the Process from Idea to Launch

by Robert G. Cooper

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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

by Cooper, Robert G.

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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

by Cooper, Robert G.

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ISBN 10 / ISBN 13
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

by Cooper, Robert G.

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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

by Cooper, Robert G.

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Winning at New Products : Accelerating the Process from Idea to Launch

Winning at New Products : Accelerating the Process from Idea to Launch

by Robert G. Cooper

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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

by Cooper, Robert G.

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ISBN 10 / ISBN 13
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

by Cooper, Robert G

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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

by Cooper, Robert G.

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