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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage,
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Hardcover - 2004

by David A. Aaker


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  • Title Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
  • Author David A. Aaker
  • Binding Hardcover
  • Edition Reprint
  • Pages 348
  • Volumes 1
  • Language ENG
  • Publisher Free Press, Old Tappan, New Jersey, U.S.A.
  • Date March 30, 2004
  • Illustrated Yes
  • ISBN 9780743249386 / 0743249380
  • Weight 1.17 lbs (0.53 kg)
  • Dimensions 9.28 x 6.34 x 1.22 in (23.57 x 16.10 x 3.10 cm)
  • Library of Congress subjects Branding (Marketing), Brand name products - Management
  • Library of Congress Catalog Number 2003063055
  • Dewey Decimal Code 658.827
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by Aaker, David A

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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by Aaker, David A

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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by Aaker, David A

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ISBN 10 / ISBN 13
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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by Aaker, David A

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ISBN 10 / ISBN 13
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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by Aaker, David A

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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by David A. Aaker

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ISBN 10 / ISBN 13
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Aaker, David A

by Aaker, David A

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