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How to Market Your Business: A Practical Guide to Advertising, Pr, Selling and
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How to Market Your Business: A Practical Guide to Advertising, Pr, Selling and Direct and Online Marketing Paperback - 2008 - 6th Edition

by Dave Patten

Written in straightforward language, this guide offers tested advice on constructing profitable marketing strategies for any business. "How to Market Your Business" covers everything business owners need to ensure their product reaches the market successfully.


From the publisher

Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How to Market Your Business covers everything from market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

Details

  • Title How to Market Your Business: A Practical Guide to Advertising, Pr, Selling and Direct and Online Marketing
  • Author Dave Patten
  • Binding Paperback
  • Edition number 6th
  • Edition 6
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2008-03-25
  • Illustrated Yes
  • ISBN 9780749451455 / 0749451459
  • Weight 1.09 lbs (0.49 kg)
  • Dimensions 9.18 x 6.32 x 0.7 in (23.32 x 16.05 x 1.78 cm)
  • Library of Congress subjects Marketing - Management, Small business - Great Britain
  • Library of Congress Catalog Number 2007044499
  • Dewey Decimal Code 658.8

Media reviews

Citations

  • Reference and Research Bk News, 08/01/2008, Page 142

About the author

Dave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance and marketing.
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How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing 6th edition (Business Enterprise)

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How to Market Your Business: A Practical Guide to Advertising, PR, Selling, Direct and Online Marketing 6th edition (Business Enterprise)

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How to Market Your Business

How to Market Your Business

by Dave Patten

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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Successfully market your small business or start-up with this detailed guide, offering tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.
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