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Marketing Communications: Integrating Offline and Online with Social Media
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Marketing Communications: Integrating Offline and Online with Social Media Paperback - 2011

by PR Smith; Ze Zook


From the publisher

The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results. Marketing Communications covers every aspect of marketing communications in a unique challenging, and often entertaining, style. This European text, has been referred to by the Chartered Institute of Marketing as a marketing major alongside the world's best American authors. With a plethora of examples and new case studies, as well as online support material for lecturers and students, this essential textbook will guide you through everything you need to know about the changing face of marketing.

Details

  • Title Marketing Communications: Integrating Offline and Online with Social Media
  • Author PR Smith; Ze Zook
  • Binding Paperback
  • Edition 5th edition
  • Pages 483
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page, New Delhi
  • Date 2011
  • Illustrated Yes
  • ISBN 9780749461935 / 0749461934
  • Weight 1.84 lbs (0.83 kg)
  • Dimensions 9.56 x 7.49 x 0.71 in (24.28 x 19.02 x 1.80 cm)
  • Library of Congress subjects Communication in marketing
  • Dewey Decimal Code 658.802

About the author

PR Smith is a marketing consultant, best-selling business author and inspirational speaker. Paul has helped hundreds of businesses, including innovative start-ups and established blue chip companies to boost their results with better marketing. He is also the author of Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both published by Kogan Page), and www.GreatMomentsOfSportsmanship.com, his personal social media campaign.

Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in the creative industries. He has worked with ballet, film and music, working with sponsors such as Sainsbury's and The Prince's Trust. He helps creative businesses to fulfil both their missions and their business goals, and he has written on media and digital marketing for Cambridge Marketing College.

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Marketing Communications: Integrating Offline and Online With Social Media
Stock Photo: Cover May Be Different

Marketing Communications: Integrating Offline and Online With Social Media

by Smith, P. R. and Zook, Z.

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Paperback
ISBN 10 / ISBN 13
9780749461935 / 0749461934
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Kogan Page, 2011. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780749461935
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Marketing Communications: Integrating Offline and Online With Social Media
Stock Photo: Cover May Be Different

Marketing Communications: Integrating Offline and Online With Social Media

by Smith, P. R.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780749461935 / 0749461934
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1
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Lincoln, Lincolnshire, Aberdeen, United Kingdom
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Kogan Page, 2011. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780749461935
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$2.53
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Marketing Communications: Integrating Offline and Online With Social Media
Stock Photo: Cover May Be Different

Marketing Communications: Integrating Offline and Online With Social Media

by Smith, P.R. and Zook, Z.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780749461935 / 0749461934
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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$2.53
$16.15 shipping to USA

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Description:
Kogan Page, 2011. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780749461935
Item Price
$2.53
$16.15 shipping to USA
Marketing Communications: Integrating Offline and Online with Social Media

Marketing Communications: Integrating Offline and Online with Social Media

by Zook, Ze

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Marketing Communications: Integrating Offline and Online with Social Media
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Marketing Communications: Integrating Offline and Online with Social Media

by Smith, PR & Zook, Ze

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Marketing Communications : Integrating Offline and Online with Social Media
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Marketing Communications : Integrating Offline and Online with Social Media

by Smith, P. R., Zook, Ze

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ISBN 10 / ISBN 13
9780749461935 / 0749461934
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Marketing Communications : Integrating Offline and Online with Social Media
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Marketing Communications : Integrating Offline and Online with Social Media

by Smith, P. R., Zook, Ze

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ISBN 10 / ISBN 13
9780749461935 / 0749461934
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Marketing Communications: Integrating Offline and Online with Social Media
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Marketing Communications: Integrating Offline and Online with Social Media

by Smith, PR; Zook, Ze

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Marketing Communications : Integrating Offline and Online with Social Media
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Marketing Communications : Integrating Offline and Online with Social Media

by Smith, P. R., Zook, Ze

  • Used
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ISBN 10 / ISBN 13
9780749461935 / 0749461934
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Marketing Communications: Integrating Offline and Online with Social Media
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Marketing Communications: Integrating Offline and Online with Social Media

by P. R. Smith; Ze Zook

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