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Advertising and Popular Culture
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Advertising and Popular Culture Paperback - 1996 - 1st Edition

by Jib Fowles


From the publisher

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a criti

Details

  • Title Advertising and Popular Culture
  • Author Jib Fowles
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 296
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc, Thousand Oaks, California, U.S.A.
  • Date 1996-01-23
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780803954830 / 0803954832
  • Weight 0.87 lbs (0.39 kg)
  • Dimensions 8.46 x 5.58 x 0.79 in (21.49 x 14.17 x 2.01 cm)
  • Library of Congress subjects Popular culture - United States, Advertising - Social aspects - United States
  • Library of Congress Catalog Number 95-41754
  • Dewey Decimal Code 659.104
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Advertising and Popular Culture: 5 (Feminist Perspective on Communication)

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Advertising and Popular Culture (Feminist Perspective on Communication)
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Advertising and Popular Culture (Feminist Perspective on Communication)

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Advertising and Popular Culture
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Advertising and Popular Culture

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Advertising and Popular Culture
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Advertising and Popular Culture (Feminist Perspective on Communication)
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Advertising and Popular Culture

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by Jib Fowles

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Thousand Oaks, California: SAGE Publications Ltd, 1996. P6 - A first printing trade paperback book SIGNED and inscribed by author to previous owner on the half-title page in very good condition that has some bumped corners, lightly cocked, some light discoloration and shelf wear. Includes a laid in note from the author to previous owner. Foundations of Popular Culture 5. 8.5"x5.5", 278 pages. Satisfaction Guaranteed.. Signed by Author. First Printing. Trade Paperback. Very Good/No Jacket as Issued. 8vo - over 7¾" - 9¾" tall.
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Advertising and Popular Culture (Feminist Perspective on Communication)
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Advertising and Popular Culture (Feminist Perspective on Communication)

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Advertising and Popular Culture

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Paperback / softback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; `The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles.... This is a valuable resource for academics and professionals in advertising, media a
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Advertising and Popular Culture

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Paperback / softback. New. `The 11 comprehensive and well-documented chapters provide critical insights toward understanding these complex domains and their contemporary roles.... This is a valuable resource for academics and professionals in advertising, media and communication, as well as for research on the cultural significance of advertising and popular culture' - Choice
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Advertising and Popular Culture
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Advertising and Popular Culture

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