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The Management of Business-To-Business Advertising: A Working Guide for Small to
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The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies Hardcover - 1986

by Stewart Halsey Ross


From the publisher

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.

Details

  • Title The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies
  • Author Stewart Halsey Ross
  • Binding Hardcover
  • Pages 178
  • Volumes 1
  • Language ENG
  • Publisher Bloomsbury Publishing PLC
  • Date 1986-07-21
  • ISBN 9780899301631 / 0899301630
  • Weight 0.94 lbs (0.43 kg)
  • Dimensions 9.21 x 6.14 x 0.44 in (23.39 x 15.60 x 1.12 cm)
  • Library of Congress Catalog Number HF5823
  • Dewey Decimal Code 659.131

About the author

ss /f Stewart /i Halsey

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The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies
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The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies

by Ross, Stewart

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The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies

The Management of Business-To-Business Advertising: A Working Guide for Small to Mid-Size Companies

by Stewart Halsey Ross

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Hardcover
ISBN 10 / ISBN 13
9780899301631 / 0899301630
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The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies
Stock Photo: Cover May Be Different

The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies

by Stewart Ross

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780899301631 / 0899301630
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Hardback. New. Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers.
Item Price
$106.92
$12.60 shipping to USA
The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies
Stock Photo: Cover May Be Different

The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies

by Ross, Stewart

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780899301631 / 0899301630
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Praeger. Hardcover. New. 9x6x0.
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