Advanced Business Analytics (S Hardcover - 2012 - 1st Edition

From the rear cover

Today's companies operate on a global scale and are inundated with an overwhelming volume of data from a number of multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third-party vendor data, and macroeconomic data, among others. While some businesses don't even know where to start, others are still struggling to move beyond basic reporting. In some instances, management and executives don't have a clear understanding of business intelligence and don't see the value of analytics.

With invaluable insights from authors Jean Paul Isson and Jesse Harriott--renowned business intelligence (BI) leaders--Win with Advanced Business Analytics: Creating Business Value from Your Data provides CFOs, chief marketing officers, directors of marketing, and business managers with a new way of looking at integrating the multiple types of intelligence into their business practice.

Written clearly for the nontechnical professional, this definitive guide shows you how to gain the most opportunity and value from every type of business intelligence, with essential guidance on:

• The challenge of business analytics
• The BASP framework: pillars of business analytics success
• Big and little data--different types of intelligence
• Leveraging digital analytics effectively
• Winning with predictive analytics
• Social media analytics
• Mobile analytics
• The future of analytics

Use data more effectively. Take your analytics to the next level. Unleash the potential buried in your company's data. Do it all with the visionary guidance found in Win with Advanced Business Analytics.

From the jacket flap

Today's companies operate on a global scale and are inundated with an overwhelming volume of data from a number of multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third-party vendor data, and macroeconomic data, among others. While some businesses don't even know where to start, others are still struggling to move beyond basic reporting. In some instances, management and executives don't have a clear understanding of business intelligence and don't see the value of analytics.

With invaluable insights from authors Jean Paul Isson and Jesse Harriott--renowned business intelligence (BI) leaders--Win with Advanced Business Analytics: Creating Business Value from Your Data provides CFOs, chief marketing officers, directors of marketing, and business managers with a new way of looking at integrating the multiple types of intelligence into their business practice.

Written clearly for the nontechnical professional, this definitive guide shows you how to gain the most opportunity and value from every type of business intelligence, with essential guidance on:

• The challenge of business analytics
• The BASP framework: pillars of business analytics success
• Big and little data--different types of intelligence
• Leveraging digital analytics effectively
• Winning with predictive analytics
• Social media analytics
• Mobile analytics
• The future of analytics

Use data more effectively. Take your analytics to the next level. Unleash the potential buried in your company's data. Do it all with the visionary guidance found in Win with Advanced Business Analytics.