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Branding for the Public Sector: Creating, Building and Managing Brands People
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Branding for the Public Sector: Creating, Building and Managing Brands People Will Value Hardcover - 2014 - 1st Edition

by Paul Temporal


From the jacket flap

"Defining our brand strategy was an essential prerequisite in promoting the UK as an innovative country. Setting out a clear proposition helped us to ensure that our activities were targeted at the right audiences in the right way. Paul Temporal helped greatly in this process which has resulted in tremendous gains in terms of stronger business relationships and international collaborations."
--UK Foreign and Commonwealth Office

"The public sector and branding are sometimes uneasy bedfellows, but when they work together at their best they create a win-win for citizens, investors and visitors. Dr Paul Temporal's book will become a classic exposition of the opportunity."
--Miles Young, Worldwide Chairman and CEO of Ogilvy & Mather

Details

  • Title Branding for the Public Sector: Creating, Building and Managing Brands People Will Value
  • Author Paul Temporal
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Date 2014
  • Illustrated Yes
  • Features Illustrated, Index
  • ISBN 9781118756317 / 1118756312
  • Weight 1.21 lbs (0.55 kg)
  • Dimensions 9.06 x 7.02 x 0.81 in (23.01 x 17.83 x 2.06 cm)
  • Themes
    • Interdisciplinary Studies: Communication Studies
  • Library of Congress subjects Branding (Marketing), Public relations and politics
  • Library of Congress Catalog Number 2014022331
  • Dewey Decimal Code 352.748

About the author

DR PAUL TEMPORAL is a leading global expert on brand strategy and management. He has over 25 years of experience in brand consulting and training and is a much sought-after speaker. He has consulted for many governments and top corporations across the world, and is well known for his practical and results-oriented approach. He is an Associate Fellow at both Sad Business School and Green Templeton College in the University of Oxford, and a Visiting Professor in Marketing at Shanghai Jiao Tong University, China.
He has been a regular contributor at major international conferences and round-table events, such as those organized by The Economist Group, Business Week and World Islamic Economic Forum. Paul has also published widely in many journals and media and has featured in mainstream global media such as The New York Times, The Wall Street Journal, the Sunday Times of India, and CNBC. He has written numerous bestselling books, including Branding in Asia, Romancing the Customer, Asia's Star Brands, Advanced Brand Management (second edition), and Islamic Branding and Marketing. His main interests lie in the fields of national and corporate branding.

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Branding for the Public Sector: Creating, Building and Managing Brands People Will Value
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Branding for the Public Sector: Creating, Building and Managing Brands People Will Value

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