Branding for the Public Sector: Creating, Building and Managing Brands People Will Value Hardcover - 2014 - 1st Edition
by Paul Temporal
From the jacket flap
"Defining our brand strategy was an essential prerequisite in promoting the UK as an innovative country. Setting out a clear proposition helped us to ensure that our activities were targeted at the right audiences in the right way. Paul Temporal helped greatly in this process which has resulted in tremendous gains in terms of stronger business relationships and international collaborations."
--UK Foreign and Commonwealth Office
"The public sector and branding are sometimes uneasy bedfellows, but when they work together at their best they create a win-win for citizens, investors and visitors. Dr Paul Temporal's book will become a classic exposition of the opportunity."
--Miles Young, Worldwide Chairman and CEO of Ogilvy & Mather
Details
- Title Branding for the Public Sector: Creating, Building and Managing Brands People Will Value
- Author Paul Temporal
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 288
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2014
- Illustrated Yes
- Features Illustrated, Index
- ISBN 9781118756317 / 1118756312
- Weight 1.21 lbs (0.55 kg)
- Dimensions 9.06 x 7.02 x 0.81 in (23.01 x 17.83 x 2.06 cm)
-
Themes
- Interdisciplinary Studies: Communication Studies
- Library of Congress subjects Branding (Marketing), Public relations and politics
- Library of Congress Catalog Number 2014022331
- Dewey Decimal Code 352.748
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