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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning,
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying Paperback - 2017

by Helen Katz


Details

  • Title The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
  • Author Helen Katz
  • Binding Paperback
  • Edition [ Edition: sixth
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2017
  • ISBN 9781138689169 / 1138689165
  • Weight 0.79 lbs (0.36 kg)
  • Dimensions 8.9 x 6 x 0.6 in (22.61 x 15.24 x 1.52 cm)
  • Library of Congress subjects Marketing channels, Advertising media planning
  • Library of Congress Catalog Number 2016015193
  • Dewey Decimal Code 659

About the author

Helen Katz is Senior Vice President and Global Research Director for Publicis Media. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University and the University of Illinois.

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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by Helen Katz

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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by Katz, Helen

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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and...

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)

by Katz, Helen

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The Media Handbook (Routledge Communication Series)
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The Media Handbook (Routledge Communication Series)

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The Media Handbook A Complete Guide to Advertising Helen Katz
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The Media Handbook A Complete Guide to Advertising Helen Katz

by Katz, Helen

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Routledge, 2016-09-12. Paperback. Good. This listing is for The Media Handbook (Routledge Communication Series) This edition is basically identical to the ISBN 1138352640 SAVE YOUR MONEY and buy the early edition! Do not waste your money at the bookstore on the 7 This edition will work for your class guaranteed. Your book will be shipped out immediately within 24 hours of purchase. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund We will ship your book to any United States based territory and to most international countries using 's very convenient Global Shipping Program. Thank you for your business! We strive to offer the best and fastest customer service on , so please don't hesitate to email us if you have any questions or concerns and we will get back to you promptly, have a great day!
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by Katz, H.

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ISBN 10 / ISBN 13
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Routledge, 2017. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781138689169
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by Katz, H.

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Paperback
ISBN 10 / ISBN 13
9781138689169 / 1138689165
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Lincoln, Lincolnshire, Aberdeen, United Kingdom
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Routledge, 2017. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9781138689169
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The Media Handbook (Routledge Communication Series)
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The Media Handbook (Routledge Communication Series)

by Katz, Helen

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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

by Katz, Helen

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ISBN 10 / ISBN 13
9781138689169 / 1138689165
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