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International marketing
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International marketing Unknown - 2006

by Kotabe


From the publisher

Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in International Marketing research, with particular emphasis on the conceptual framework and theory development in the field. The last two decades have seen significant changes for international marketing, with global political and economic liberalization trends creating tremendous business opportunities and challenges. Reviewing the core micro and macro topics to emerge during this key period, leading edge papers examine organizational and personal consumer behavior, the implications for success of various entry modes, marketing strategy, global strategy and strategic alliances.

Details

  • Title International marketing
  • Author Kotabe
  • Binding unknown
  • Edition Six-Volume Set
  • Language ENG
  • Publisher SAGE, London
  • Date 2006
  • ISBN 9781412928304
  • Library of Congress Catalog Number 2006924629
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International Marketing
Stock Photo: Cover May Be Different

International Marketing

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Used - Very Good
ISBN 10 / ISBN 13
9781412928304 / 1412928303
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Description:
SAGE Publications, Limited. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
$8.01
$10.00 shipping to USA