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The Fashion Business Reader
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The Fashion Business Reader Paperback -

by Joseph H. II (Editor); Anne Peirson-Smith (Editor)


Details

  • Title The Fashion Business Reader
  • Author Joseph H. II (Editor); Anne Peirson-Smith (Editor)
  • Binding Paperback
  • Pages 528
  • Volumes 1
  • Language ENG
  • Publisher Bloomsbury Visual Arts
  • ISBN 9781474279543 / 1474279546
  • Weight 2.55 lbs (1.16 kg)
  • Dimensions 9.6 x 7.4 x 0.9 in (24.38 x 18.80 x 2.29 cm)

About the author

Joseph Hancock is a professor at Drexel University, USA, in the department of design. He has worked in management, branding, merchandising, and leadership for landmark companies, including The Gap, The Limited Corporation, and Target Corporation. He is the principal editor for the journal Fashion, Style & Popular Culture.

Anne Peirson-Smith is an assistant professor at City University of Hong Kong. She teaches and researches fashion communication, public relations, popular culture, and the creative industries. In addition to a global professional background in public relations and branding she is the co-author of Public Relations in Asia Pacific (2009), Global Fashion Brands (2014), and Communicating Transcultural Fashion (2018). She is also associate editor for the journal Fashion, Style & Popular Culture.

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The Fashion Business Reader

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