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The PR Campaigns Worktext
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The PR Campaigns Worktext Paperback -

by Maria Elles Scott


From the publisher

Why just read about creating a PR campaign when you can actually create a campaign yourself as you learn?

By combining coverage of fundamental PR campaign concepts with the classic design of a workbook, The PR Campaigns Worktext by Maria Scott walks students through building their own PR campaigns. Unlike other campaigns texts, this worktext lays out concepts, applications, and examples in campaign building, and then ask students to complete worksheets with focused tasks so students have all the tools and direction to create and customize their specific campaign. This approach helps students think about their client's needs, and guides students through building the campaign part by part. In combining the readings with prompts to complete worksheets, this book will serve as a student's trusted resource as they take their first steps into the world of PR.

Details

  • Title The PR Campaigns Worktext
  • Author Maria Elles Scott
  • Binding Paperback
  • Pages 232
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc
  • Illustrated Yes
  • ISBN 9781544397573 / 1544397577
  • Weight 1 lbs (0.45 kg)
  • Dimensions 10 x 7.2 x 0.5 in (25.40 x 18.29 x 1.27 cm)
  • Library of Congress subjects Public relations, Textbooks
  • Library of Congress Catalog Number 2021278092
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The PR Campaigns Worktext
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The PR Campaigns Worktext

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The PR Campaigns Worktext
Stock Photo: Cover May Be Different

The PR Campaigns Worktext

by Scott, Maria Elles

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Paperback
ISBN 10 / ISBN 13
9781544397573 / 1544397577
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Sage Publications, Inc, 2020. Paperback. New. 205 pages. 10.00x8.00x0.50 inches.
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The PR Campaigns Worktext
Stock Photo: Cover May Be Different

The PR Campaigns Worktext

by Scott, Maria Elles

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9781544397573 / 1544397577
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SAGE Publications, Inc, 2020-08-13. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking
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