Airline Visual Identity 1945-1975 Hardcover - 2016
by M. C. Huhne
From the publisher
Collector's Limited Edition A super stylish journey: The ultimate sourcebook for the best airline graphic design presented in a handcrafted, aluminum covered clamshell caseArguably no other book has been produced with such technical sophistication in recent years and few design books have received such an overwhelming worldwide media resonance. Airline Visual Identity 1945-1975 rounds up the most imaginative, influential and surprising designs of the airlines' commercial art from the "golden age of flying." It provides an unprecedented, systematic outline of the development of the visual identities of thirteen pioneering airlines, combining innovative research and stunning, museum-like presentations of hundreds of spectacular aviation posters, photos and other illustrations. Conceived by some of the world's top creative minds, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan Mary Wells Lawrence, the designs found in the book's case studies also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern branding programs which took place in the same period.To reproduce all of the images as precisely as possible, a total of seventeen different colors, five different varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology. The Premium Edition has received glowing reviews in leading media around the world, including The New York Times, Newsweek, CNN, New Republic, Slate, Adweek, and dozens of others in the United States, France, Britain, Germany, China, Japan, Switzerland, Austria, Australia, Spain, Italy, Norway, etc. Created by internationally recognized art book publisher Callisto and designed by distinguished Berlin-based designer Yvonne Quirmbach, Airline Visual Identity 1945-1975 was produced in a renowned printing facility in northern Italy on deluxe 200g Fedrigoni paper. The clamshell case, also designed by Yvonne Quirmbach and limited to an edition of 999, was handcrafted in Berlin, Germany and features a metal cover similar in appearance to the aluminum alloy used to manufacture jet aircraft in the 1960s.
Details
- Title Airline Visual Identity 1945-1975
- Author M. C. Huhne
- Binding Hardcover
- Pages 436
- Volumes 1
- Language ENG
- Publisher Callisto Publishers
- Date 2016-11
- Illustrated Yes
- ISBN 9783981655025 / 3981655028
- Weight 20.7 lbs (9.39 kg)
- Dimensions 16.9 x 13 x 4.8 in (42.93 x 33.02 x 12.19 cm)
About the author
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Book Conditions Explained
Biblio’s Book Conditions
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As NewThe book is pristine and free of any defects, in the same condition as when it was first newly published.
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Fine (F)A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the crispness of an uncirculated, unopened volume.
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Near Fine (NrFine or NF)Almost perfect, but not quite fine. Any defect outside of shelf-wear should be noted.
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Very Good (VG)A used book that does show some small signs of wear - but no tears - on either binding or paper. Very good items should not have writing or highlighting.
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Good (G or Gd.)The average used and worn book that has all pages or leaves present. ‘Good’ items often include writing and highlighting and may be ex-library. Any defects should be noted. The oft-repeated aphorism in the book collecting world is “good isn’t very good.”
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FairIt is best to assume that a “fair” book is in rough shape but still readable.
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Poor (P)A book with significant wear and faults. A poor condition book can still make a good reading copy but is generally not collectible unless the item is very scarce. Any missing pages must be specifically noted.