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Public Relations Campaigns: An Integrated Approach
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Public Relations Campaigns: An Integrated Approach Paperback -

by Regina M. Luttrell; Luke W. Capizzo


From the publisher

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns. Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.

Details

  • Title Public Relations Campaigns: An Integrated Approach
  • Author Regina M. Luttrell; Luke W. Capizzo
  • Binding Paperback
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc
  • Illustrated Yes
  • ISBN 9781544385587 / 1544385587
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.1 x 7.3 x 0.8 in (23.11 x 18.54 x 2.03 cm)
  • Library of Congress subjects Public relations
  • Library of Congress Catalog Number 2021301764
  • Dewey Decimal Code 659.2
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Public Relations Campaigns: An Integrated Approach
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Public Relations Campaigns: An Integrated Approach

by Capizzo, Luke W.,Luttrell, Regina M.

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Public Relations Campaigns: An Integrated Approach

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