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From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand
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From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand Open ebook - 2002

by Serge Timacheff; Douglas Rand


Details

  • Title From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand
  • Author Serge Timacheff; Douglas Rand
  • Binding Open Ebook
  • Pages 303
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies
  • Date 2002-11
  • ISBN 9780071381307 / 0071381309
  • Library of Congress Catalog Number 01018017
  • Dewey Decimal Code 658.8

About the author

Serge Timacheff is a consultant with The Garrigan Lyman Group, a brand marketing communications/creative services firm that assists companies seeking to build or expand brands on the Internet. A former senior editor at InfoWorld, Timacheff has written hundreds of technology-based articles. He has also appeared on CNBC and other broadcast networks.

Douglas Rand is the founder of Brandside Corporation, an image and identity brand constancy company that specializes in extending brand identity onto the Web. A former managing director of Addison Whitney and award-winning news director, Rand's image and identity clients have included General Motors, 3M, Microsoft, General Electric, and other multinational corporations.