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The Expressive Organization: Linking Identity, Reputation, and the Corporate
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand Paperback - 2000

by Mogens Holten Larsen; Majken Schultz (Editor); Mary Jo Hatch (Editor)


From the publisher

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

First line

Ideas such as organizational identity, reputation, and corporate branding have been around for a long time.

Details

  • Title The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
  • Author Mogens Holten Larsen; Majken Schultz (Editor); Mary Jo Hatch (Editor)
  • Binding Paperback
  • Edition First Reprint
  • Pages 312
  • Volumes 1
  • Language ENG
  • Publisher OUP Oxford, Oxford
  • Date 2000-11-02
  • Illustrated Yes
  • ISBN 9780198297796 / 0198297793
  • Weight 1.02 lbs (0.46 kg)
  • Dimensions 9.22 x 6.4 x 0.65 in (23.42 x 16.26 x 1.65 cm)
  • Library of Congress subjects Business communication, Corporations - Public relations
  • Library of Congress Catalog Number 00037459
  • Dewey Decimal Code 659.285

About the author


Majken Schultz is a Professor at the Department of Intercultural Communication and Management at Copenhagen Business School. Her research interests are located at the interface between organization theory, strategy, and communication studies and include identity and image, corporate branding, and reputation management. Mary Jo Hatch is Professor of Organization Theory at Cranfield School of Management. She specializes in the application of culture-based organization theories to the study of leadership and management and to organizational identity and corporate branding. She is European editor of the Journal of Management Inquiry. Mogens Holten Larsen is Managing Director of Bergse 4 A/S - a Danish communication consultancy specializing in integrated communications. For the last twenty years he has worked with a wide range of major Danish and international companies representing almost all types of communication issues on all types of markets: AstraZeneca, Renault, Danish Railways, Maersk and Superfoss among others.
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