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Programming TV, Radio, and Cable
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Programming TV, Radio, and Cable Paperback - 1994 - 1st Edition

by Edwin Vane, Lynne Gross


From the publisher

Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers. You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to thebuyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.

Details

  • Title Programming TV, Radio, and Cable
  • Author Edwin Vane, Lynne Gross
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Publisher Focal Press, Stoneham, Massachusetts, U.S.A.
  • Date 1994-01
  • ISBN 9780240801285

About the author

Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.
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Programming TV, Radio, and Cable
Stock Photo: Cover May Be Different

Programming TV, Radio, and Cable

by Vane, Edwin, Gross, Lynne

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Focal Press. 1. Acceptable. Acceptable. Heavy wear. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported
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Programming TV, Radio, and Cable
Stock Photo: Cover May Be Different

Programming TV, Radio, and Cable

by Edwin Vane; Lynne Gross

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780240801285 / 0240801288
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$59.83
FREE shipping to USA

Show Details

Description:
Focal Press, 1994-02-03. Paperback. Good.
Item Price
$59.83
FREE shipping to USA