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The 1996 Presidential Campaign: A Communication Perspective
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The 1996 Presidential Campaign: A Communication Perspective Hardcover - 1998

by Robert E. Denton (Editor)


From the publisher

Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of significant symbols through human communication. As voters and others involved with the campaigns attempt to make sense of the political environment, political bits of communication inform voting choices, world views, and legislative desires. The essays in this book examine the key elements in that process throughout the 1996 presidential campaign. Each focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases from nomination conventions through the debates, political advertising, the discussion and framing of issues, images of the candidates and their wives, the role and impact of network and local news, political cartoons, and the digital/on-line arena. This text will appeal to students and scholars alike as well as to concerned citizens involved with presidential politics and political campaigns.

First line

Campaigns, from a communication perspective, are exercises in the creation, recreation, and transmission of "significant symbols."

Details

  • Title The 1996 Presidential Campaign: A Communication Perspective
  • Author Robert E. Denton (Editor)
  • Binding Hardcover
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Bloomsbury Publishing PLC
  • Date 1998-02-24
  • ISBN 9780275956813 / 0275956814
  • Weight 1.41 lbs (0.64 kg)
  • Dimensions 9 x 6 x 0.88 in (22.86 x 15.24 x 2.24 cm)
  • Reading level 1350
  • Themes
    • Chronological Period: 1990's
  • Library of Congress subjects Political campaigns - United States, Communication in politics - United States
  • Library of Congress Catalog Number 97033709
  • Dewey Decimal Code 324.709

About the author

ROBERT E. DENTON, JR., holds the W. Thomas Rice Chair of Leadership Studies and serves as Director of the Virginia Tech Corps of Cadets Center for Leader Development at Virginia Polytechnic Institute and State University. In addition to numerous articles, he is author or editor of major studies of political communication, including The Clinton Presidency (1996) and, with Gary Woodward, the forthcoming Political Communication in America, third edition, both from Praeger.
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