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Dwight D. Eisenhower: Strategic Communicator
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Dwight D. Eisenhower: Strategic Communicator Hardcover - 1993

by Martin J. Medhurst


From the publisher

This first book-length assessment of Ike's consummate skills as a communicator shows how, contrary to popular belief, he used language effectively as a weapon to achieve well-conceived strategic ends during the Cold War. Medhurst demonstrates how Eisenhower chose his audiences and times deliberately. This reference is an invaluable text and resource for students, scholars, and professionals in rhetorical studies, mass communications, public opinion, presidential studies, and Cold War history. The critical analysis shows that, despite caricatures of Eisenhower as fuzzy, muddle-headed, and obscure in his public speeches, he pondered over just the right words and employed half-truths, was ambiguous and indirect in a tactical manner. He knew exactly what he was doing and why. Texts of speeches exemplify how he served as a strategic communicator. A selected chronology points to his most important speeches. The bibliography is the most comprehensive to date on Eisenhower as a public speaker. The study is based on extensive use of primary research materials from the Eisenhower Library.

Details

  • Title Dwight D. Eisenhower: Strategic Communicator
  • Author Martin J. Medhurst
  • Binding Hardcover
  • Pages 280
  • Volumes 1
  • Language ENG
  • Publisher Bloomsbury Publishing PLC, Westport, Connecticut
  • Date 1993-05-30
  • ISBN 9780313261404 / 0313261407
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9.21 x 6.14 x 0.69 in (23.39 x 15.60 x 1.75 cm)
  • Reading level 1350
  • Themes
    • Chronological Period: 20th Century
  • Library of Congress subjects United States - Politics and government -, Rhetoric - Political aspects - United States
  • Library of Congress Catalog Number 92036608
  • Dewey Decimal Code 973.921

About the author

MARTIN J. MEDHURST is Professor of Speech Communication, Texas A&M University, and the author or editor of four books, including Cold War Rhetoric: Strategy, Metaphor, and Ideology (Greenwood Press, 1990). His research on presidential rhetoric has also appeared in leading journals in the field of communication studies.
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Dwight D. Eisenhower: Strategic Communicator

Dwight D. Eisenhower: Strategic Communicator

by Medhurst, Martin J.

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Bloomsbury Publishing PLC, 1993. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Dwight D. Eisenhower: Strategic Communicator
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Dwight D. Eisenhower: Strategic Communicator

by Martin J. Medhurst

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9780313261404 / 0313261407
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Dwight D. Eisenhower: Strategic Communicator
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Dwight D. Eisenhower: Strategic Communicator

by Martin J. Medhurst

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780313261404 / 0313261407
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Hardback. New. Examines Eisenhower's skills as a communicator, showing how he used language to achieve carefully conceived strategic purposes in the Cold War. If he seemed befuddled, he actually knew exactly what he was doing and why, using half-truths, ambiguity and the right audience to his own ends.
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Dwight D. Eisenhower: Strategic Communicator (Great American Orators)
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Dwight D. Eisenhower: Strategic Communicator (Great American Orators)

by Medhurst, Martin Jay

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Greenwood, 1993-05-29. Hardcover. New. 9x6x0. Brand New Book in Publishers original Sealing
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