The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society Paperback - 1990
by Sut Jhally
First line
It could be argued that advertising is the most influential institution of socialisation in modern society: it structures mass media content; it seems to play a key role in the construction of gender identity; it impacts upon the relation of children and parents in terms of the mediation and creation of needs; it dominates strategy in political campaigns; recently it has emerged as a powerful voice in the arena of public policy issues concerning energy and regulation; it controls some of our most important cultural institutions such as sports and popular music; and it has itself in recent years become a favourite topic of everyday conversation.
Details
- Title The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
- Author Sut Jhally
- Binding Paperback
- Edition New Ed
- Pages 240
- Volumes 1
- Language ENG
- Publisher Routledge, London
- Date 1990-12-12
- ISBN 9780415903530 / 041590353X
- Weight 0.74 lbs (0.34 kg)
- Dimensions 9.18 x 6.06 x 0.57 in (23.32 x 15.39 x 1.45 cm)
- Dewey Decimal Code 659.104
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