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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society Paperback - 1990

by Sut Jhally


First line

It could be argued that advertising is the most influential institution of socialisation in modern society: it structures mass media content; it seems to play a key role in the construction of gender identity; it impacts upon the relation of children and parents in terms of the mediation and creation of needs; it dominates strategy in political campaigns; recently it has emerged as a powerful voice in the arena of public policy issues concerning energy and regulation; it controls some of our most important cultural institutions such as sports and popular music; and it has itself in recent years become a favourite topic of everyday conversation.

Details

  • Title The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
  • Author Sut Jhally
  • Binding Paperback
  • Edition New Ed
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Routledge, London
  • Date 1990-12-12
  • ISBN 9780415903530 / 041590353X
  • Weight 0.74 lbs (0.34 kg)
  • Dimensions 9.18 x 6.06 x 0.57 in (23.32 x 15.39 x 1.45 cm)
  • Dewey Decimal Code 659.104

About the author

Sut Jhally teaches at the University of Massachusetts at Amherst.

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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

by Jhally, Sut

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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

by Jhally, S.

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Routledge, 1990. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780415903530
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

by Jhally, S.

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ISBN 10 / ISBN 13
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Routledge, 1990. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780415903530
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society

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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society

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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society

by Jhally, Sut

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The Codes of Advertising

The Codes of Advertising

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ISBN 10 / ISBN 13
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