Driven: Inside BMW, the Most Admired Car Company in the World Hardcover - 2004 - 1st Edition
by David Kiley
Summary
From the rear cover
Praise for Driven
"A lot of us in the auto industry watch and study BMW closely because it does so many things right. Lately, it has made many controversial choices in designs and new products that are testing its track record. David Kiley does an excellent and timely job of exploring what has been right about BMW and asking the right questions about whether it will continue to lead the industry in brand and product focus and excellence. A fascinating read."
-Bob Lutz
Vice Chairman of General Motors and author of Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
"David Kiley has captured the unique DNA of BMW and presents it in a straightforward and readable manner. He gets at the essence of the BMW brand and what makes it tick."
-J. D. "Dave" Power lll
Founder, J. D. Power and Associates
"David Kiley takes you under the hood at BMW to show why it is one of the most successful automakers in the world. The secret to the company's success is also the secret to Kiley's book: an emphasis on quality and attention to detail. Throw in Kiley's ability to weave together juicy details and intricate stories, and you end up with a fascinating book."
-Adam L. Penenberg
author of Tragic Indifference and Spooked
Details
- Title Driven: Inside BMW, the Most Admired Car Company in the World
- Author David Kiley
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 310
- Volumes 1
- Language ENG
- Publisher Wiley, Hoboken, NJ
- Date 2004-04-02
- Illustrated Yes
- ISBN 9780471269205 / 0471269204
- Weight 1.45 lbs (0.66 kg)
- Dimensions 9.3 x 6.4 x 1.1 in (23.62 x 16.26 x 2.79 cm)
- Library of Congress subjects Automobile industry and trade - Germany -, Bayerische Motoren Werke - History
- Library of Congress Catalog Number 2004001538
- Dewey Decimal Code 338.762
Media reviews
Citations
- USA Today, 07/18/2004, Page 1
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