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The Regional Multinationals: Mnes and 'Global' Strategic Management
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The Regional Multinationals: Mnes and 'Global' Strategic Management Paperback - 2005

by Alan M. Rugman


Summary

Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.

First line

The world's largest 500 companies are often called multinational enterprises (MNEs), i.e. they produce and/or distribute products and/or services across national borders.

Details

  • Title The Regional Multinationals: Mnes and 'Global' Strategic Management
  • Author Alan M. Rugman
  • Binding Paperback
  • Edition U. S. EDITION
  • Pages 290
  • Volumes 1
  • Language ENG
  • Publisher Cambridge University Press
  • Date 2005-02-14
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780521603614 / 0521603617
  • Weight 1.02 lbs (0.46 kg)
  • Dimensions 9.7 x 6.68 x 0.63 in (24.64 x 16.97 x 1.60 cm)
  • Library of Congress subjects International business enterprises
  • Library of Congress Catalog Number 2004052681
  • Dewey Decimal Code 338.88
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The Regional Multinationals: MNEs and 'Global' Strategic Management
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The Regional Multinationals: MNEs and 'Global' Strategic Management

by Rugman, A.M.

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The Regional Multinationals: MNEs and 'Global' Strategic Management
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The Regional Multinationals: MNEs and 'Global' Strategic Management

by Rugman, A.M.

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Paperback
ISBN 10 / ISBN 13
9780521603614 / 0521603617
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Cambridge University Press, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780521603614
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$16.41 shipping to USA
The Regional Multinationals: Mnes and "Global" Strategic Management
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The Regional Multinationals: Mnes and "Global" Strategic Management

by Rugman, A. M.

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Paperback
ISBN 10 / ISBN 13
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Cambridge University Press, 2005. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780521603614
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The Regional Multinationals: MNEs and 'Global' Strategic Management
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The Regional Multinationals: MNEs and 'Global' Strategic Management

by Rugman, A. M.

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The Regional Multinationals : MNEs and 'Global' Strategic Management

The Regional Multinationals : MNEs and 'Global' Strategic Management

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The Regional Multinationals: Mnes and 'Global' Strategic Management
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The Regional Multinationals: Mnes and 'Global' Strategic Management

by Rugman, A.M.

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The Regional Multinationals: Mnes And Global Strategic Management (Pb 2005)
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The Regional Multinationals
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The Regional Multinationals

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The Regional Multinationals: Mnes And "Global" Strategic Management (Pb 2005)
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